Your next launch, written for your product.

My last launch went to 4,000 subscribers. One sale. The Launch Kit writes the launch I'd run now, for your product: the offer, 3 warm up emails, 8 launch emails with their send dates and 5 posts.

Why my launch flopped, and yours doesn't have to

• In September I launched to my list of 4,000 subscribers. One sale. Here's what went wrong, and what the kit does about it.
• Two changes at once. I launched a new offer and moved it to a membership at the same time. The offer formula keeps you to one offer, one deal, one deadline.
• Not enough urgency. Without a real end date, later wins. Every launch email carries the deal and the deadline.
• The wrong deal. A bonus when your people wait for a discount. The offer formula makes you pick the deal on purpose.
• Pitching your buyers. I'd already sold a lot to that list. Leave your buyers out, and warm up the rest first: 3 useful emails, no pitch.

What you get

• The offer formula. What you sell, the deal, the deadline and why now, in one sentence. Every email and post repeats it.
• 11 launch emails. 3 warm up emails first, no pitch. Then the teaser, heads up, launch, the questions email, a reminder, the last day, last call and the why not email, each with its send date and a subject line that sounds like a person.
• 5 launch posts. Teaser, launch day, behind the scenes, reminder and last call. Ready to schedule next to your emails.

How it works

• Your emails first. The pack asks you 5 questions and reads something you wrote. It writes your welcome emails in your voice.
• Your launch. Say what you're launching, the deal, your launch day and last day.
• Copy and schedule. The offer formula, the emails and the posts appear with their send dates. Copy them into your email tool.