Write a 7-email launch sequence

A complete launch sequence: teaser to last hours, in your own story.

Write a 7-email launch sequence for [product] for [customer].
Offer: [offer + real reason to act now + end date]
My story: [why I built it, and one thing that went wrong]

Structure:
1. Teaser: the problem, no offer
2. Launch: the story in short, then the offer
3. Honest update: what happened, what broke, how fast it was fixed
4. Personal story or confession
5. The objection "I'll do it later"
6. Last day: what ends tonight
7. Last hours: very short

Plain text, like an email from a friend. Lowercase subject lines. Each email gets shorter towards the end. Exclude anyone who already bought.

When to use it

• Use it a week or two before you launch something new or run a sale like Black Friday. Fill in the real offer, the end date and your own story. Exclude everyone who already bought.

• Write the offer email that sells
• Make automated emails feel human
• Find your order bump and upsell
• Read the full email marketing playbook